An entrepreneur may grow its business either by internal expansion or by external expansion. In the case of internal\nexpansion, a firm grows gradually overtime in the normal course of the business, there acquisition of new assets replacement of\nthe technology, obsolete equipments. But in the external expansion acquires a running business and grows overnight through\ncorporate combination these combination are in the form of merger and acquisition and take over and have now become\nimportant feature of corporate restructuring, they have been playing an important role in the external organization. Since from\n1980s, it has become a growing trend for companies, large, and small, domestic and foreign, to form a strategic alliance with\nparticular industries. There are many specific goals that companies may be looking to achieve by doing this, but the main\nunderlying reason is to guarantee the long term sustained achievement of fast profitable growth for their business. They have to\nkeep up with a rapidly increasing diversified global market and increased competition. Nowadays with the struggle of\ncompetitive advantage becoming stronger and stronger, it is almost essential to form alliance. Diversified and expanding\ncompanies techniques such as merger and acquisition are very popular methods for forming there alliances. Basically stated\nmerger is joining of forces and acquisition is a purchase of a company whether it is welcome or hostile Sector wise, large volume\nof merger and acquisition in India have acquired in finance Telecommunication, FMCG, construction, materials, automobile and\nmetals. In the banking sector, important mergers and acquisition in India in recent years include IDBI and its own subsidiary\nIDBI Bank, another important merger was between Centurion Bank and bank of Punjab in telecommunication Vodafone, took\nover Hutchison essar in India in fmcg shaw Wallace and company was acquired by united breweries owned by Vijay Malaya.\nThis paper purely deals with the concept of merger and acquisition and there strategic decision taken for maximization of\ncompany�s growth by merging and acquisition by enhancing its production and marketing operation and it also give a glance to\nthe contribution, development benefits of merger and acquisition which has made huge contribution to the world of corporate\nsector.
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